Brief
The advent of deep learning technologies and generative AI has ushered in a
new era of content creation, characterized by its ability to produce highly
realistic and convincing media. From text to images, videos, and even audio,
these technologies can mimic reality with astonishing accuracy, blurring the
line between what's real and what's AI-generated. This unprecedented
capability poses significant challenges, as the proliferation of AI-generated
content can lead to misinformation, manipulation of public opinion, and
erosion of trust in digital media. As society increasingly relies on digital
information for decision-making in politics, education, and personal life, the
need for media literacy has never been more critical.
new era of content creation, characterized by its ability to produce highly
realistic and convincing media. From text to images, videos, and even audio,
these technologies can mimic reality with astonishing accuracy, blurring the
line between what's real and what's AI-generated. This unprecedented
capability poses significant challenges, as the proliferation of AI-generated
content can lead to misinformation, manipulation of public opinion, and
erosion of trust in digital media. As society increasingly relies on digital
information for decision-making in politics, education, and personal life, the
need for media literacy has never been more critical.
Idea
The expression of being as pure and clean as a baby carries the meaning of being open to
dangers in addition to its cute appearance. In this movie we linked the
everyday adult behaviors with baby objects.
Using the metaphor of a baby, we aim to convey both our vulnerability to digital threats and our inexperience in this new digital world, highlighting the need for guidance and protection
As vulnerable as babies to digital threats and as inexperienced as infants in this new digital world, let us guide you throughs. They will be able to choose the path to the right information in the digital age on their own with the Pürmerak Community trainings. This community is the only way you can grow up and stay safe with power of media literacy.
Melike Bedük Art Director
Ali Çiçek Producer
